How To

• How to Use the Digital Helpdesk

SEO

• Intro to SEO Webinar (Feb 1, 2021)
• Owning Prime Real Estate on Google Through SEO (July 21, 2021)

eCommerce

• Intro to eCommerce Webinar (Feb 4, 2021)
• Growing Your Business with Shopify (Workshop Aug 19, 2021)

Digital Marketing

• Intro to Digital Marketing Webinar (Feb 5, 2021)
• Google Ads Workshop - June 24, 2021
• Growing Your Business With Facebook Ads (Workshop: Sept. 23, 2021)

Panel Discussions

• Panel Discussion with Industry Experts: March 5, 2021

Social Media

• Create a Facebook Page
• Facebook Page Features
• How to Assign Page Roles on Your Facebook Page
• The Benefits of Social Media
• Using Social Networking Sites for Marketing

Google Ads

• Create Google Adwords Account
• Google Ads - The Basics
• Google Ads - Billing
• Structuring your Google Ads Account
• Pick your keywords (Keyword Planner)

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Paid Social

• Setting Up Facebook Business Manager
• How to Create a Campaign in Facebook Ads Manager
• Types of Facebook Campaigns Explained
• Creating Custom Audiences in Facebook
• Facebook Catalogs + DPA Campaigns

View all (9)

Analytics and Tracking

• Get started with Analytics
• Google Analytics Overview
• How to set up Goals in Analytics

Ad Creative

• Tips on Ad Creative for Google Ads
• Creative (A/B) Testing - Facebook / Instagram

Landing Pages

• What is a landing Page
• The Anatomy of a Landing Page

Tips & Best Practices

• Getting Started with Digital Marketing
• The Importance of Mobile Marketing
• The Advantages of Online Advertising
• The Importance of Viral Marketing
• Online Marketing - Its Importance and How to Build an Effective Plan

Email Marketing

• The importance of Email Marketing

Tips & Best Practices

• Steps to launch an eCommerce site
• Which eCommerce platform should I use?
• How do I increase sales on my store?
• How to design a great eCommerce site
• How do I find free images to use on my website?

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Shipping

• How do I set up Canada Post as a shipping option?
• Which shipping providers are available in Northern Ontario?
• How to determine your shipping rates

Payment

• How do online credit card payments work?
• Which payment gateway/processor should I use?

Policies

• How do I create Terms and Conditions for my site?
• How do I create a Privacy Policy for my site?
• How do I create a Return Policy for my site?

Shopify

• Where can I find the Shopify Help Centre?
• What is a Shopify Theme?
• How to add or change my site Theme on Shopify
• How to edit your Theme
• How to create/add products in Shopify

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Instagram Shop

• Instagram Shopping - Best Practices
• How to Sell on Instagram - Set up your Instagram Shop
• How to use the Instagram Shopping Tool

Facebook Shop

• How to set up Facebook Shop

GoDaddy

• Purchasing a Domain Name and SSL Certificate Using GoDaddy

How To's

• How to Set Up a Website For Your Small Business
• Services to Use For Website Creation
• Tips & best practices for websites

SEO Basics

• A Beginner's Guide to Search Engine Optimization (SEO)
• What is On-Page SEO?
• What is Off-Page SEO?
• All About Link Building
• What are the Most Important Factors for SEO?

SEO Tools

• Is blogging still a useful marketing tool?
• Microblogging
• Top Search Engine Optimization Tools

Improving SEO

• Improving SEO Through Blog Commenting
• Improve your SEO with Podcasts
• Improve your SEO with Webinar Transcripts
• Why You Should Use Social Bookmarking For SEO
• How to Claim your Google My Business