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HOW TO USE THE HELPDESK
How To
How to Use the Digital Helpdesk
Webinars
SEO
Intro to SEO Webinar (Feb 1, 2021)
Owning Prime Real Estate on Google Through SEO (July 21, 2021)
eCommerce
Intro to eCommerce Webinar (Feb 4, 2021)
Growing Your Business with Shopify (Workshop Aug 19, 2021)
Digital Marketing
Intro to Digital Marketing Webinar (Feb 5, 2021)
Google Ads Workshop - June 24, 2021
Growing Your Business With Facebook Ads (Workshop: Sept. 23, 2021)
Panel Discussions
Panel Discussion with Industry Experts: March 5, 2021
Digital Marketing
Social Media
Create a Facebook Page
Facebook Page Features
How to Assign Page Roles on Your Facebook Page
The Benefits of Social Media
Using Social Networking Sites for Marketing
Google Ads
Create Google Adwords Account
Google Ads - The Basics
Google Ads - Billing
Structuring your Google Ads Account
Pick your keywords (Keyword Planner)
View all (12)
Paid Social
Setting Up Facebook Business Manager
How to Create a Campaign in Facebook Ads Manager
Types of Facebook Campaigns Explained
Creating Custom Audiences in Facebook
Facebook Catalogs + DPA Campaigns
View all (9)
Analytics and Tracking
Get started with Analytics
Google Analytics Overview
How to set up Goals in Analytics
Ad Creative
Tips on Ad Creative for Google Ads
Creative (A/B) Testing - Facebook / Instagram
Landing Pages
What is a landing Page
The Anatomy of a Landing Page
Tips & Best Practices
Getting Started with Digital Marketing
The Importance of Mobile Marketing
The Advantages of Online Advertising
The Importance of Viral Marketing
Online Marketing - Its Importance and How to Build an Effective Plan
Email Marketing
The importance of Email Marketing
eCommerce
Tips & Best Practices
Steps to launch an eCommerce site
Which eCommerce platform should I use?
How do I increase sales on my store?
How to design a great eCommerce site
How do I find free images to use on my website?
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Shipping
How do I set up Canada Post as a shipping option?
Which shipping providers are available in Northern Ontario?
How to determine your shipping rates
Payment
How do online credit card payments work?
Which payment gateway/processor should I use?
Policies
How do I create Terms and Conditions for my site?
How do I create a Privacy Policy for my site?
How do I create a Return Policy for my site?
Shopify
Where can I find the Shopify Help Centre?
What is a Shopify Theme?
How to add or change my site Theme on Shopify
How to edit your Theme
How to create/add products in Shopify
View all (8)
Instagram Shop
Instagram Shopping - Best Practices
How to Sell on Instagram - Set up your Instagram Shop
How to use the Instagram Shopping Tool
Facebook Shop
How to set up Facebook Shop
Website Management
GoDaddy
Purchasing a Domain Name and SSL Certificate Using GoDaddy
How To's
How to Set Up a Website For Your Small Business
Services to Use For Website Creation
Tips & best practices for websites
Search Engine Optimization (SEO)
SEO Basics
A Beginner's Guide to Search Engine Optimization (SEO)
What is On-Page SEO?
What is Off-Page SEO?
All About Link Building
What are the Most Important Factors for SEO?
SEO Tools
Is blogging still a useful marketing tool?
Microblogging
Top Search Engine Optimization Tools
Improving SEO
Improving SEO Through Blog Commenting
Improve your SEO with Podcasts
Improve your SEO with Webinar Transcripts
Why You Should Use Social Bookmarking For SEO
How to Claim your Google My Business