A Beginner's Guide to Search Engine Optimization (SEO)

What does SEO stand for?


Search Engine Optimization

What is SEO?

Search Engine Optimization is the practice of improving your site to increase its visibility in search results. There are a variety of SEO factors (link-building, alt tags, etc) you can implement to help improve your page rank in search results. Higher visibility in search results ensures your site catches the attention of prospective and current customers. 

What is Search Engine Optimization (SEO)?

The following video covers the basics of Search Engine Optimization. 

You will find information on: 

  • How does SEO work?
  • The importance of SEO 
  • Key ingredients of SEO 

Search Engine Land worked with Common Craft to produce this video. 

How does SEO work? 

Search engines like Google crawl webpages using bots. 

  • They collect information from each site and store them in an index 
  • Algorithms analyze the information stored in the index and determine where these pages should appear in the search results of a give query.
  • Optimized sites rank higher in the search results. 
  • The search algorithms help point users to the most relevant and authoritative pages found based on their search terms.  

The Importance of SEO 

Using proper SEO practices helps your website rank high in search engines like Google. If you use all the key ingredients search engines, like Google, need then your website will appear at the top of the list when users search keywords related to your product/service. Being visible in search results can have a direct impact on the success of your business. 

Need more information?

For more information on Search Engine Optimization visit: https://searchengineland.com/guide/what-is-seo

Looking for something more specific?

The following links provide an in-depth SEO guide to factors that influence search engine rankings. They also include key tips that will help increase the number of visitors your website gets from organic search. 

Types Of Search Engine SEO Factors

Content & search engine success factors

Site Architecture & Search Engine Success Factors

HTML Code & Search Engine Success Factors

Trust, Authority & Search Rankings

Link building & ranking in search engines

User context signals & search engine rankings

Toxins & Search Engine Spam Penalties

Emerging verticals in search

Search Engine Land

Source: https://searchengineland.com/guide/what-is-seo

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