What is On-Page SEO?

What is On-Page SEO? 

On-Page SEO is a component of Search Engine Optimization that you can control and include on your website. It focuses on optimizing the elements below:

The benefits of on-page SEO:

  1. Higher search rankings
  2. Increased traffic to website
  3. More conversions

On-Page SEO helps improve your search rankings on Google, by making your website more useable and valuable to users. 

Which on-page SEO factors should I optimize? 

Optimize all of the on-page SEO factors below to improve your search rankings and make your site more competitive.


Definition: the URL is the address of your website/page on the internet.


 Keys to optimization:

  • Use clean, organized URLs and avoid a long string of jumbled text  
  • URL should include brief descriptions of the page's topic  
  • Include keywords in your URLs to make your page easy to navigate to and give people an idea of what your page is about 

Title tag

Definition: A title tag is the title of your page that appears in search results. Your title tag tells search engines what your page is about.


Keys to optimization:

  • Use specific keywords in the title tag of your page 
  • Use your main keyword at the beginning of your title tag 
  • Limit your title tag to 55 characters or less

Meta description

Definition: A meta description is a brief summary of your page that appears in the search engine results page. It helps users learn more about your page. User search terms are bolded if found in your meta description. 


Keys to optimization:

  • The meta description should include core and related keywords about your page 
  • Keep your meta description to around 160 characters

Heading tags

Definition: Heading tags help organize content on your page and improve its readability.

Keys to optimization:

  • Use different heading tags (h1, h2, h3) to break up your content. An h2 tag is a sub-heading of your h1 tag 
  • Your main keywords should be in your h1 tag 

For example: A post about a dog daycare can be broken up using the following heading tags 

  1. What does dog daycare include? 
  2. How much does dog daycare cost? 
  3. How to find the best dog daycare? 

Heading tags make it easier for users to skim through your page by breaking up content into different sections. Using heading tags also gives search engines information on what your page is about. 

Alt tags

Definition: Alt tags are keywords and short descriptions that provide information for images and videos 


    Photo of an apple 

    Alt tag = red delicious apple 

Keys to optimization: 

  • Search engines rely on alt tags to understand images/videos because they can't see them
  • Adding descriptive names to the image files can also give search engines a better idea of what the image is about
  • Transcripts for videos and alt tags for images also makes your content more accessible to users that can't see 


Definition: Keywords are used to target the search queries of users. 

Keys to ooptimization: 

  • Review metrics to determine your top keywords 
  • Every page on your site should include key text that summarizes the page's topic 
  • Find and use keywords that users search for related to your product/service
  • For the best targeted search results use both short (up to 2 words) and long (3-4 + words)-tail keywords 
  • Short-tail keyword ("dog treats") vs. Long-tailed keyword phrase ("buy dog treats for puppies")

For keyword research tools visit: Keywords FX and Keywordtool.io


Definition: Content provides users with context and search engines with context. 

Your content is what drives users to visit your site. 

Keys to optimization: 

  • Content is critical to on-page optimization
  • Use keywords in headings and paragraphs 
  • Break up your content into different sections using headings 
  • Pair your content with useful images 
  • Use correct spelling and grammar 
  • Add new content/pages to your site to show search engines that you are active 
  • Remove duplicate content from your page - blocks of similar content on multiple pages

Optimizing page content helps search engines understand your page and drive related searches to your page.

Page Speed 

Definition: is the measure of how fast content on your website loads 

Keys to optimization:

  • Page speed is a ranking factor. The faster your page loads, the higher your site will rank in the search results
  • Optimization practices like compressing images, cleaning the website code, and limiting the number of redirects on your site can help increase your page speed

If your page takes too long to load users will likely abandon your page. 

Use PageSpeed Insights to check your page speed. 

Internal linking 

Definition: is the practice of linking to and from pages on your website.

Keys to optimization: 

  • Add links to relevant existing content in new posts/pages 
  • For the best results: every new page should have at least two or three links to it


Definition: a visual representation that helps users understand content on your page. 

Keys to optimization:

  • Compress your images 

                    - Large image files can slow down your site speed, which affects your search ranking

  • Add alt text to your images 

                    - This text will appear if your image fails to load

                    - Alt text is used by screen readers to describe images to users that are visually impaired 


Definition: Mobile-friendliness is your site's level of usability and performance on mobile devices 

Keys to optimization:

  • Create a responsive site 

                - This means that your website is functional on all devices (desktop, tablet, and mobile)

  • Mobile compatibility is required 

                - Search engines use mobile friendliness as a ranking factor. Low mobile compatibility = low rank. 

A mobile friendly website is important because majority of the internet's traffic comes from mobile devices. If your website isn't functional on a tablet or mobile devices your search rankings will go down. 

Use Google's Mobile Friendly Test Tool to check the responsiveness of your website.

Incorporating the above SEO factors can boost your website's competitiveness against similar sites, by increasing your rank in the search results. 

Source - https://www.webfx.com/internet-marketing/what-is-on-page-seo.html#what-is-on-page-seo

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