Improve your SEO with Podcasts

Benefits of a Podcast:

  1. Improves your SEO
  2. Boosts brand visibility
  3. Increases sales 
  4. Establishes a good reputation
  5. Outlet to share information, your expertise, special offers and new arrivals

Main Benefits of Podcasting

  • When you're a guest on someone else's podcast: the host usually includes show notes with links to your website - these act as effective backlinks. 
  • Podcasts are easily optimized. - Use keywords in your meta titles and descriptions.
  • Podcasts are cost effective - They are one of the cheapest marketing methods. 
  • Podcasts have no expiration date - Listeners are able to go back and listen to old episodes. 

How to improve your SEO with Podcasts:

1. Use keywords in podcast titles

  • Include necessary keywords in the title and subtitle of your podcast
  • Use 1-2 long tail keywords and a few short tail keywords in the title
    • Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
    • Short-tail keywords are more general search queries, consisting of one or two words. Their length makes them less specific than searches with more words.
    • Individual short-tail keywords are searched more often than individual long tail keywords, but highly specific phrases make up the vast majority of search volume.
    • "Egg" (1 word) is an example of a short-tail keyword, whereas "Make scrambled eggs fluffy" (4 words) is a long-tail keyword.
    • Source

2. Use supporting content

  • Include links to your website and/or blog in the show notes of your podcast. 
  • Show notes and transcripts also increase the search engine rankings of your podcast. 
  • Keyword Density (percentage that represents how frequently the target word appears relative to the number of words on the page).
    • Recommendations: Google: 1-2% and Yahoo: Up to 3% - try different approaches to determine which option is best for you. 

3. Use authoritative websites

  • Search engines love content with many inbound links. This especially applies to links that come from high-ranking websites. 
  • List reputable websites that featured your episode on your website and add a podcast description.

4: RSS Feed 

A podcast RSS feed contains information about your show and its episodes. 

  • Optimize your RSS Feed 
  • Your RSS feed contains important information for iTunes, Play Music and Google Play. 
  • If you are using Word Press - you can use the PowerPress to optimize your feed. 


Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.