Improve your SEO with Podcasts

Benefits of a Podcast:

  1. Improves your SEO
  2. Boosts brand visibility
  3. Increases sales 
  4. Establishes a good reputation
  5. Outlet to share information, your expertise, special offers and new arrivals


Main Benefits of Podcasting

  • When you're a guest on someone else's podcast: the host usually includes show notes with links to your website - these act as effective backlinks. 
  • Podcasts are easily optimized. - Use keywords in your meta titles and descriptions.
  • Podcasts are cost effective - They are one of the cheapest marketing methods. 
  • Podcasts have no expiration date - Listeners are able to go back and listen to old episodes. 

How to improve your SEO with Podcasts:

1. Use keywords in podcast titles

  • Include necessary keywords in the title and subtitle of your podcast
  • Use 1-2 long tail keywords and a few short tail keywords in the title
    • Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
    • Short-tail keywords are more general search queries, consisting of one or two words. Their length makes them less specific than searches with more words.
    • Individual short-tail keywords are searched more often than individual long tail keywords, but highly specific phrases make up the vast majority of search volume.
    • "Egg" (1 word) is an example of a short-tail keyword, whereas "Make scrambled eggs fluffy" (4 words) is a long-tail keyword.
    • Source

2. Use supporting content

  • Include links to your website and/or blog in the show notes of your podcast. 
  • Show notes and transcripts also increase the search engine rankings of your podcast. 
  • Keyword Density (percentage that represents how frequently the target word appears relative to the number of words on the page).
    • Recommendations: Google: 1-2% and Yahoo: Up to 3% - try different approaches to determine which option is best for you. 

3. Use authoritative websites

  • Search engines love content with many inbound links. This especially applies to links that come from high-ranking websites. 
  • List reputable websites that featured your episode on your website and add a podcast description.

4: RSS Feed 

A podcast RSS feed contains information about your show and its episodes. 

  • Optimize your RSS Feed 
  • Your RSS feed contains important information for iTunes, Play Music and Google Play. 
  • If you are using Word Press - you can use the PowerPress to optimize your feed. 



Source: https://channels.theinnovationenterprise.com/articles/four-ways-to-improve-your-seo-with-podcasts#:~:text=Main%20SEO%20benefits%20of%20podcasting&text=Podcasts%20can%20be%20easily%20optimized,and%20optimize%20images%20as%20well.

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