The importance of social networking sites:
Social Networking sites like Facebook, Twitter and Instagram are powerful marketing and communication tools. These social platforms give businesses an outlet to reach their customers and easily communicate with them. Businesses can also use these platforms build a network of contacts and maintain relationships with existing customers.
If done correctly social networking will help your business gain exposure and a positive reputation online.
Keys to managing your social networks:
- Do not spam your platform with unrelated content - only post thoughtful and relevant communications
- Post frequently - keep your customers up-to-date
- Respond to comments in a timely manner