The goal when picking keywords is to choose terms that you think people will search for when they’re looking online for what you offer. In addition, you want your keywords to be as relevant as possible to the ad they trigger and to the landing page people will arrive at if they click that ad.
To help you get started, Google Ads comes with a free tool called the Keyword Planner, which can generate a sample list of keywords for your campaigns. (We recommend reviewing the list of suggestions and only using the ones that make sense for you.) The Keyword Planner can also help you estimate how much to bid on a particular keyword so your ad shows up in search results — this can give you an idea about whether certain keywords are too expensive for you to bid on, and which will fit within your budget. In general, the more competitive a keyword is, the more it will cost to bid on. When you’re first starting out, you may want to avoid high-competition keywords, so you don’t spend your whole budget on just a few clicks. Sticking with low-to-medium cost keywords can still get you a lot of exposure, and also help you test out how your campaigns are working.
Learn more about the Google Ads Keyword Planner tool.
Video Resource: https://www.youtube.com/watch?v=zFeOCCRpk8s
Video Resource: https://www.youtube.com/watch?v=8Jyk-bIGOeY