Do your ideal customers search on a desktop, mobile device, or both? Are you more interested in reaching shoppers when they’re out and about, or people who want to make an immediate online purchase? As you set up your Google Ads account, consider which types of customers you want to connect with (and more importantly, the types of devices those customers use), so you can reach them. For instance, if you run a car repair shop and want to attract customers when they’re nearby and needing help, consider showing your ads only on mobile devices.
About mobile ads
Reach your customers while they're on the go with ads on mobile devices. This article explains how to show your ads on different mobile devices, like mobile phones and tablets.
Where mobile ads can appear
On mobile phones or tablets
App promotion ads
HTML 5 ads built with Google Web Designer
Within apps on mobile phones or tablets
App promotion ads
Image app promotion ads
Video app promotion ads
TrueView for app promotion ads
Responsive display ads
Call-only ads show only on devices that can make calls
All new campaigns and text ads are automatically eligible to run on most mobile devices. If you’d like to avoid showing ads on certain devices, you can set a negative device bid adjustment.
Types of mobile ads
Mobile app promotion ads
Mobile image ads requirements
To create image ads, your campaign must be opted into the Display Network, either as “Display Network only” or “Search Network with Display Select”. If you're using 3rd party ad serving to create ads, make sure to use the accepted sizes for images and follow the requirements:
Mobile phone: 320 x 50, 300 x 250, 336 x 280 Interstitial
Tablet: 300 x 250, 728 x 90, 468 x 60, 336 x 280 Interstitial
Best practices: Check mark icon Best practices
Read the Google Best Practices guide about growing your business with mobile ads. Topics include:
Mobile ad creatives and extensions in Google Ads
Measuring the value of mobile ads
Mobile advertising without mobile-optimized sites
Create Effective Mobile Ads: Google Best Practices
Mobile devices are products people use while they’re on the go. New mobile devices are constantly being released, so we don’t have a comprehensive list of all of them. However, here are a few common types:
“Mobile phones” usually refers to smartphones that have a screen smaller than 7 inches. Keep in mind that in Google Ads, mobile phones are sometimes to as “mobile devices” or “mobile devices with full browsers.”
Tablets resemble both mobile phones and computer in many ways. But unlike mobile phones, tablets typically have a screen that’s 7 inches or larger. And unlike computers, tablets have touch screens. Keep in mind that in Google Ads, “Mobile devices” is sometimes used to refer to mobile phones and tablets.
Wearables—like smartwatches—are devices that people can use to connect to the internet on the go but are typically smaller than mobile phones. At this time, Google Ads doesn’t show ads on devices that don’t have a screen.
Only show ads on desktop computers
Here's how to change your campaign settings to show ads only on desktop computers:
Sign in to your Google Ads account.
Click Devices in the page menu along the left side.
In the "Device" column, find rows that say "Mobile phones."
Click the “Bid adj.” cell for your desired campaign or ad group.
Choose Decrease from the drop-down menu.
Enter 100 in the % field, and click Save.