Facebook Page Features

 What You Need to Know

Profile photo

Your profile photo represents your business on Facebook. Ideally, your profile photo is your business logo, so people can associate your Page with your business. Your profile photo appears on the top left of your Page and the top left of each post you create.

To add a profile photo:

  1. Go to your Page.
  2. Hover over the existing profile photo in the top left.
  3. Select Update.
  4. Select where you would like to import your profile photo from.
  5. Choose your profile photo and select Save.
Remember when you choose your profile photo that it will appear inside a circle.

Cover photo

Your cover photo represents your business on Facebook. We suggest a larger version of your logo or an image unique to your business. Your cover photo appears at the top of your Page.

To add a cover photo:

  1. Go to your Page.
  2. Hover over the existing cover photo.
  3. Select Change Cover.
  4. Select where you would like to import your cover photo from.
  5. Choose your cover photo and select Save.
Pages with cover photos tend to get more Likes.

Page username

Every Page has a username. A simple and specific username will make it easier for people to find your business. People can type your username into the search bar after www.facebook.com/ to go directly to your Page. Your Page username appears below your profile picture and each time you post.

You can also add your Page username to any stickers or signs you may have for your business.

When you create a username, keep these guidelines in mind:

  • Only use letters, numbers and periods
  • No special characters ($%&!)
  • No generic extensions like .com or .net
  • Usernames must be at least five characters long
  • Periods and capital letters don't differentiate usernames

Call-to-action button

A call-to-action (or CTA) button is a way to get people who visit your Page to take an action.

For example, call-to-action buttons can encourage people to:

  • Book appointments
  • Contact your business directly through chat, email or phone
  • Download an app
  • Buy something

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