How to Create a Campaign in Facebook Ads Manager

To create an ad, go to Ads Manager and select Create to get started. To do this, create a complete campaign and ad set before you publish an ad for the first time. If you prefer to use an existing campaign or ad set, learn to create a new ad with an existing campaign.

Before you begin

Before you get started, it’s important to determine what ad objectives are available to you and how each one can help you reach your business goals. Each objective offers different advantages.

You must decide on a buying type when you create your campaign. A buying type determines how you pay for, target and measure ads in your campaign. Then, you choose between auction, or reach and frequency. We recommend you learn the difference between the two buying types and choose the one best suited for your goals before you continue.

Create a campaign with auction as your buying type

  1. Go to Ads Manager. Select Create to get started.
  2. Choose Auction as your buying type.
  3. Choose an ad objective.
  4. Select Continue to open the creation pane.
  5. Enter a descriptive name in the campaign name text box.
  6. If applicable, turn on Special Ad Category, and choose one from the dropdown.
    • If you want to create an ad campaign that relates to credit, employment, housing, social issues, elections or politics you must choose the Special Ad Category that best describes your ads.
  7. You have the option to create an A/B Test.
  8. You have the option to turn on campaign budget optimization.
    • Set a daily budget, for the average amount you want to spend on an ad set per day.
    • Another option is to set a lifetime budget, for the amount you can spend over the entire runtime of your ad set.
  9. Select Show More Options and check Run Ads on a Schedule if you want to run your campaign on a schedule. Schedules are only available for lifetime budgets.

Create a campaign with reach and frequency as your buying type

  1. Go to Ads Manager. Select Create to get started.
  2. Choose Reach and Frequency as your buying type.
  3. Choose an ad objective. Some objectives are not available with reach and frequency.
  4. Select Continue to open the creation pane. You will continue directly to ad set creation.
  5. If applicable, navigate to your campaign details, turn on Special Ad Categoriesand choose one from the dropdown menu.
    • If you want to create an ad campaign that relates to credit, employment, housing, social issues, elections or politics you must choose the Special Ad Category that best describes your ads.

Once you’re done, select Close to save your campaign, or Next to move on to ad set creation.




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