To start collecting basic data from a website:
- Create or sign in to your Analytics account:
- Go to google.com/analytics
- Do one of the following:
- To create an account, click Start for free.
- To sign in to your account, Click Sign in to Analytics.
- Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
- Set up a reporting view in your property. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
- Follow the instructions to add the tracking code to your website so you can collect data in your Analytics property.
Google Analytics: First Steps
Four steps in Google Analytics that will help you gain a clear, comprehensive picture of your business.
Configure your account, properties, and views to determine access to your data and which data is available.
For example, you can:
- Grant permissions to make configuration changes and to interact with data. Learn more about user management.
- Link your Google Ads and Analytics accounts so you can share data between them and develop a more comprehensive understanding of how your marketing efforts drive user behavior on your sites or apps. Learn more about linking your accounts.
- Set up reporting views so you can align Analytics users and relevant data. Learn more about views.
- Set up goals to identify the actions you want users to take on your site or app, and to give a monetary value to those actions. Learn more about setting up goals.
- Browse the Solutions Gallery for dashboards, custom reports, and segments that you can use in your Analytics account.
Modify your tracking code to collect additional data such as:
- User interactions with links, buttons, video controls, and other dynamic elements of your site or app. Learn more about event tracking.
- Ecommerce activity like user engagement with product lists and internal promotions, and how successfully users moved through your purchase funnel and checkout process. Learn more about ecommerce and enhanced-ecommerce data collection and reporting.