A/B Tests Types Available on Facebook
There are several ways to create A/B tests on Facebook depending on the variable you’re trying to test and where you start creating your A/B test.
Generally, we recommend creating an A/B test with the Ads Manager Toolbar, which uses an existing ad campaign or ad set as a template for your test. To use this toolbar:
- Go to the Ads Manager main table. This page lists all of your available ads, campaigns and ad sets on your ad account.
- Check the box to the left of the campaign(s) or ad set(s) you want to use for an A/B test.
- From the toolbar above, click A/B Test.
- Select an available variable and follow the on-screen instructions.
Note: if you select Custom you can create a test by duplicating the selected campaign or ad set and edit any variables in the new test campaign.
All A/B tests use the same underlying technology to compare a different creative, audience or placement and determine a winner. All your test results will be available in Experiments once the test is finished.
Other ways you can create an A/B Test