3 ways to use the Instagram Shopping tool
1. Create Instagram Shopping posts
How to create an Instagram Shopping post:
- Upload a photo just as a regular post
- Tap on Tag Products, then tap where on the photo you would like the tag to appear
- Start typing the name of the product(s) you want to tag - Note: this should be the name used in your product catalog
- Select your product(s) and hit Done
- Tap Share once finished to share your Instagram Shopping post
Note: You can tag up to 5 products per post image or video
- Shoppable Instagram posts will show a shopping bag icon in the bottom left corner (as seen above)
- All Instagram Shopping posts will appear on your profile under the Shopping tab
2. Create Instagram Shopping stories
How to create an Instagram Shopping stories:
- Upload or create your content for story as usual
- Before adding to your story, click the sticker icon in the top right hand corner, find the product sticker, select the product from your catalog you would like to tag
- Once added, share to your story
Tip: You can customize your product sticker to match the colours of your story
3. Create Instagram Shopping guides
This is a new feature that has been recently introduced (2021)
What is Instagram guides?
Instagram guide are like mini blogs that lives within the platform on your page.
- Businesses can use this feature to promote products through their own creativity - i.e gift guides, trend reports
How to create an Instagram Shopping guides:
- From your profile click the + symbol in the top corner
- Select Guide
- Tap Products
- Search by account for the product listing you would like to include. You can also include products saved to your wishlist
- Select the product(s) you would like to add and click Next. You can select multiple posts (if applicable) - These will be displayed as a carousel
- Add the title and description of your guide. To use a different cover photo, select change cover photo
- Add a description to each shared product if you would like
- Tap Add Products and repeat steps 4-8 until your guide is complete
- Tap Next in the top right corner
- Click Share
https://blog.hootsuite.com/insta-shopping-tips/
