How to Claim your Google My Business

Google My Business is an excellent free resource for small business owners. Very simply, it’s an information page about your company. You claim it, fill it out, and use it to draw in new customers and improve your search engine optimization (SEO).


How do you go about claiming your page and maximizing its impact? Here are the tips and tricks you need.

Why Use Google My Business?

There are an endless number of marketing tools available to small businesses. Why should you use Google My Business in particular?


There are several reasons. The biggest is that your Google My Business page is connected to the most popular and influential search engine on the planet. When you use your page, Google uses that information to improve search results and boost your business visibility.


If you want to be discoverable, you need great results on Google. Claiming and using your Google My Business page will make a big difference!


On top of that, your Google page is a great central location for collecting reviews, pictures, and videos of your business. Outside of your website, your Google Business page can be a hub of information for prospective customers and clients.


Finally, when you use Google My Business, search results about your business or industry may include a map that shows where your business is and links to contact information and reviews. This Local Pack is a powerful tool and often shows up above the first search result.


How to Claim Your Google My Business Page?

No successful business owner has a lot of free time, but the good news is that your Google page is easy to claim and set up. Simply visit the Google Business page and create an account. Sign in and then click on Manage Now.


Google will walk you through the process of locating and claiming your company. This includes listing your business name, industry, contact information, and more. Once you’ve claimed the business, you’ll need to verify the information. This is usually done via postcard, although phone or email may be available.


It may take a few weeks for the profile to appear online, so it’s important to claim it as soon as possible to get the ball rolling. 


Once you have the basic information listed, it’s time to optimize your Google profile!


How to Maximize Your Google My Business Page?

Having the page claimed and set up with basic information is essential, but if you really want your Google page to make a splash, you’ll need to optimize it. This simply involves following a few best practices to improve your online presence.


Use Your Whole Page

Start with completing your entire profile, not just the required elements. The more information you enter, the easier it will be for Google to determine that your company is relevant to a particular search term. 


You’ll want to enter your business category, attributes, and additional information using keywords whenever possible. For instance, if you are a plumbing company, do a search for “plumbing company {your city}”. See what related topics and phrases come up and include them on your Google page.


When you fully complete your profile, you’ll have the best chance of showing up on search results.


Upload Photos and Videos

There’s no doubt that images and videos are highly engaging. They also help you showcase the best parts of your business in a way that goes far beyond words.


If you run a restaurant, post pictures of your dining room, decor, menus, and more. If you own a salon, ask customers to allow you to post examples of your styles online. Even plumbers and home builders can post great photos of completed projects.


When your Google profile is visually appealing, people will spend more time learning about your company and engaging with your content. They’re more likely to visit your website and contact you for services.


Solicit Reviews

Having a strong review profile makes a big difference for your company. People trust reviews as much as personal recommendations from friends and family.


How do you get reviews? All you have to do is ask. Incorporate asking for reviews into your sales and customer service process. The more reviews you get, the better!


Of course, not everyone will be happy with your business and you may get a bad review. Don’t let that bother you. Simply apologize that the customer feels that way and offer to resolve the issue privately. 


Even if you don’t win them over, others who read your reviews will see your concern and professionalism, and it will help them trust you.


Make your Your Google My Business Page Work For You 

There’s no reason not to take advantage of a powerful and free marketing tool. That’s exactly what your Google My Business page is. When you claim your page, fill it out completely, and use the other best practices we’ve shared, it will be a major asset for your company.


Of course, if anything changes at your company, make sure your Google My Business page is updated regularly. This includes new hours, new contact information, or a new location. Having accurate information helps boost your reliability to your customers and to Google.


Interested in learning more about how to maximize your digital marketing? We’re here to help. Contact us today!

 

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.