Facebook Catalogs + DPA Campaigns

In order to run Dynamic Product Ads (DPAs) on Facebook, you will first need to set up a Catalog. 

  1. Go to Commerce Manager.
  2. Start creating your catalog:
    • If this will be your first catalog, click Get Started. Select Create a Catalog and then click Get Started.
    • If you already have at least one catalog, you'll see all your catalogs listed. Select + Add Catalog to create a new one.
  1. Select the type of inventory you advertise or sell and click Next.
  2. Ecommerce (products) only: Choose how you want to add items to your catalog:
    • Select Upload Product Info if you plan to add items yourself in Commerce Manager.
    • Select Connect a Partner Platform if you host your items on a partner platform that has an integration with Facebook. Select a platform and follow the link to its website to complete setup and import items to Facebook. Learn more about importing items from a partner platform.
  1. Select the Business Manager account that your catalog belongs to. This unlocks more ways to use your catalog than selecting a personal account and enables you to assign other people permission to work on the catalog. To select a Business Manager account, you must be a business admin.
  2. Enter a name for your catalog.
  3. Click Create.

Once the Catalog is built, you can proceed to build a DPA campaign. 

  1. Go to Ads Manager.
  2. Select + Create.
  3. Create your campaign. Choose Catalog Sales, App Installs, Lead Generation, Conversions, Traffic or Messages as your objective.
  4. Depending on your campaign objective, you will select your catalog at the campaign, ad set or ad level.
    • Catalog Sales: Choose your catalog at the campaign level.
    • App Installs or Lead Generation: Choose your catalog when you create your ad set.
    • Conversions, Traffic or Messages: Choose your catalog when you create your ad. Dynamic audience options are not available for these objectives.
  1. Finish creating your dynamic ad according to your campaign objective

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