Lookalike audiences on Facebook is one of the most powerful targeting tools across the ad platforms.
The Lookalike targeting feature is available on other platforms as well (such as Google & LinkedIn), but we find that Facebook provides the most consistent results and would always start there when possible.
How to create a Lookalike Audience:
- Navigate to Audiences while logged into Facebook Business Manager.
- Select Create Audience and choose Lookalike Audience.
- Choose your Source. This is typically an existing non-Lookalike audience (such as an email list upload, or a retargeting audience based on URL visits).
- Choose your desired audience size (we typically start with 1%).
*Note: Your audience source needs to be matched to at least 100 users in the same country in order to build a Lookalike off of it