Step 1: Under Campaign
- Choose Buying Type (Auction is the only available option right now)
- Select Advertising Objective (Traffic is most common for a top-of-funnel platform but clarify with account)
- Under Settings
- Choose Campaign Name (Follow Account Naming Conventions/use Agency Identifier SG_)
- Choose Daily Budget (Note: There is a min. $50 daily budget for Conv. campaign on TikTok)
Step 2: Under Ad Group
- Choose Ad Group Name (Follow Account Naming Conventions)
- Choose Promotion Type (For Conv. campaigns, there is only the option to promote Website)
- Connect with team on instructions to setup TikTok Pixel + Event
- Placements
- Select Placement Type (Auto or Manual)
- Select Block List (Pangle), User Comment (keep on) & Video Download (turn off)
- Creative Type
- Turn on Auto Creative Optimization (*note: this setting cannot be changed after campaign is published)
- Targeting
- Select Audience (Inclusion & Exclusion Lists if applicable)
- Select Interest & Behaviours (if running an interest audience)
- Select Demographics (if running broad or want to layer with the above audiences)
- Budget & Schedule
- Choose Budget (have to select a daily budget > if you have more than 1 ad group running, make sure
to adjust budget accordingly)
- Bidding & Optimization
- Select Optimization Goal (ie. Click, Conversion, etc)
- Select Bid Strategy > CPA (if suggested min. Bid seems high.. don't have to use it)
Step 3: Ad Name, Format & Details
- Choose Ad Name
- Upload Creatives (Video in MP4 or Still Image in JPG/PNG) > Click Confirm
- Choose Display Name (ie. @Search+Gather ), Text (100c count but recommend trying to stay under 30), CTA (ie. Learn more, Shop now), Final URL (must include https://), and Profile Image (Circle)
- Add Tracking URL (click or impression level)
When you've looked over all sections and they are correct, you can go ahead and press Submit! Note: If the campaign is not supposed to go live for a few days, I recommend pausing it immediately after you launch it.