How To Create Carousel Ads in Pinterest

Step 1: Log into your Pinterest business account.

Step 2: Click Ads at the top of the screen, then select Create ad.

Step 3: Under Choose a campaign objective, select a goal.

Step 4: Enter your Campaign details.

  • If you’re running a campaign with the consideration objective, you’ll also set your budget at the campaign level.
  • If you don’t want to promote the carousel, leave the fields blank.

Step 5: Click Continue to create your campaign and move to create your ad groups.

Step 6: add your Ad group details, Targeting details, Budget & schedule, and Optimization & delivery.

Step 7: Under Ads at the bottom, either select the carousel you want to promote or create a new carousel.

  • To select a carousel, click the filter icon to the right of the search bar and select Carousel. The Pins shown in the All Pins tab are eligible to use in a carousel. 
  • To create a new carousel, click the plus circle icon . Once in the Pin builder, click the directional arrow up circle icon  to upload the hero image for your carousel. Then, click + Create carousel to upload 2-5 images for your carousel in the order you want them to appear. (At this time only static images can be used in a carousel, and the aspect ratio must be either 1:1 (square) or 2:3 (vertical).) Add a Board, Title, Description, and Destination link, then click Publish to create your organic carousel.

Step 8: Click Review selected Pins.

  • Review and edit the ad name to change how your carousel ad will be labeled in your reporting.
  • Review and edit the ad destination URL and add any optional tracking parameters

Step 9: Click Launch! 

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